Bob Lutz, the controversial vice chairman of General Motors sat down with me to discuss social media on his company and on business. I was told it was the first time he had ever done an exclusive interview on the [Read more...]
Why does a veteran network news cameraman immerse himself in Twitter & blogging? Because of the high price of gas and to avoid being a dinosaur. New Media Jim explains.
Ever wonder what it takes to set up one of those Coke-Mentos chain reaction explosions that millions have viewed on YouTube?So did we. We got the Eepybird guys to explain how they got startedand how it is done.
Marcel LeBrun of Radian6 gives a brief demo of his service, featuring their conversation tracking and influencer mapping technologies.
Dell makes a huge effort in the social media sphere, but does it generate sales? Ultimately they hope so, but Dell is trying to do more than move a few units. Richard Binhammer explains.
How do you measure influence in social media. Some say the non-existent solution is a Holy Grail. BuzzLogic says it has at least a partial solution.
Measuring social media is one of the pain spots for the enterprise. As Kami Huyse, says in this clip of her client Seaworld. It all depends on what you measure. In this case they anted to measure increased attendance on [Read more...]