Death Star vs. Japan: How Adidas Survived One Viral Ad ...

For Chris Barbour, the digital marketing guru behind Adidas’s sports style division (and #76 on Fast Company’s Most Creative People in Business list), innovation is always worth the risk, even if the consequences are entirely unpredictable. He told the tale [Read more...]

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For World Cup, Adidas Unveils a Bafflingly Light Soccer Shoe

At just 5.8 ounces, these things feel flimsy. But they’re not, and that was a feat of high-tech engineering.