SEO Local - SEOmoz

This week Danny Dover, of SEOmoz, shared an important video on local search results within Google.

// SEOmoz – SEO

Danny’s Whiteboard:

SEO Local: Behind the Scenes:

1. Most important: accessibility and content
2. Second most important: keyword research and targeting
3. Third most important: links
4. Fourth most important: social

SEO Local-Specific Features/Considerations

1. Search engine page
2. Local directory submissions
   • Yahoo Local
   • Yelp
   • Citysearch
   • Urbanspoon
   • Trip Advisor
   • Judysbook
   • Insider Pages
   • Niche Data Sources
3. Links
4. Addresses
5. Categories
6. Reviews

Other Metrics Worth Considering

1. Title (Business Name)
2. Photos
3. Social