Call Of Duty: How Top Video Game Makers Are Innovating ...

For video game buyers, it’s the most wonderful time of the year: A plethora of top-notch titles beg for your bottom dollar–every game from Modern Warfare 3 to Super Mario 3D Land. Among game makers, there’s an epic battle raging that would rival any on-screen action. “It’s got to be the most crowded holiday, in terms of big blockbuster or blockbuster potential titles, that we’ve seen in five or 10 years,” Pete Hines, VP of marketing and communications at Bethesda, makers of Skyrim, tells Fast Company. The Crowded Holiday At A Glance Batman: Arkham City (Oct. 18) Promoted through presence at both San Diego Comic Con and New York Comic Con. Battlefield 3 (Oct. 25) Held an online multiplayer beta, which 8 million played. Uncharted 3 (Nov. 1) Had a promotion with fastfood-chain Subway to get access to multiplayer beta, as well as held AMC theater events. Call of Duty: Modern Warfare 3 (Nov. 8) Held Call of Duty XP weekend event and produced celebrity ad. Skyrim …